Jack the Black Cat, known for its closed white eyes and white whiskers, is one of the rarest Squishmallows sold to date. Some limited edition or high-demand Squishmallows are sold by resellers and collectors for hundreds or thousands of dollars. The average resell price for a Squishmallow depends on the size, condition, and rarity of the specific item. Pricing and collectability ĭue to the demand for the toy, Squishmallows are often sold by resellers for an increased price. Squishmallows are sold in Canada, Mexico, the United States, the United Kingdom, and Australia. The higher-priced and more high-end Squishmallows are sold at Hallmark while the more cost-efficient Squishmallows are typically found at Costco, Target, and Walmart. Squishmallows can now be found in many stores including Costco, Walgreens, CVS, Kroger, Hot Topic, London Drugs, Five Below, GameStop, Walmart, and Hamrick's, and more.

Squishmallows were originally sold directly through the KellyToys website and later became available in retail locations through partnerships with stores such as Walgreens. ĭemonstration of reversible Squishmallows known as Flip-A-Mallows Retailers Squishmallows have also extended their line to include HugMees, Squish-Doos, Heroes, Flip-A-Mallows, Squishville, Mystery Squad, Micromallows, and Stackables. Authentic Squishmallows can be identified by their three attached tags. Following this, the drying temperature should not be too hot to avoid damaging the polyester filling. Spot cleaning with a stain-removing pen or a wet washcloth is recommended. Squishmallows shouldn't be submerged, as it affects the fabric and stuffing of the pillow. Squishmallows originally came in four sizes, but are now sold in 12 different sizes ranging from a clip-on 3.5 inches to a large 24 inches. As mentioned by Squishmallows on their Twitter account, they are manufactured in China. Squishmallows are made from soft spandex and filled with polyester fiber. And also includes a special version of Cam the Cat which can only be found in this game. The company has made a link with Monopoly and created a monopoly board involving purchasing squishmallows instead of properties. Almost 2 years after launching Squishmallows, Kelly Toys Holdings has sold over 50 million units. Squishmallows has acquired nearly 100,000 followers on Twitter and nearly 500,000 followers on Instagram. The TikTok hashtag #Squishmallows has gained over 550 million views.

Squishmallows first gained success during the COVID-19 pandemic in 2020 through social media outlets, like TikTok, where Squishmallow collectors would post about their plush toy collections. Kelly Toys Holdings was Jazwares’ second acquisition following their acquisition of Wicked Cool Toys. Thus, Kelly Toys Holdings expanded its position in the market for toys and obtained opportunities to get further licenses for the brand. After collaborating for one year, Kelly Toys Holdings was acquired by Jazwares Inc, a privately owned company, in 2018. Kelly and his team then spent several months creating a toy that emulated the “soft, cute, and kawaii” look of the Japanese plush toys. In an interview with Yahoo! Finance, Kelly stated that he came up with the idea for Squishmallows when he went to Japan and saw a variety of appealing toy products, including plush toys. Kelly Toys Holdings, headquartered in Los Angeles, California, was founded in 1986 by Jonathan Kelly. A small collection of Squishmallows plushes.

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